Archive for: June, 2023

Direct Affiliate Marketing Will Decrease Your Chances of Online Success

Jun 05 2023 Published by admin under Uncategorized

Affiliate marketing is the simplest way to get up and running online and start making money. It also has the lowest start up costs because you don’t have to create your own product, ship, or fulfill. You don’t need any staff because, well, you don’t deal with customers either. But as simple as it is, some people think direct affiliate marketing is the best way to go. It isn’t. But first, let me define what I mean by direct affiliate marketing because you may be thinking something differently than I am.

When you sign up for an affiliate opportunity, the company gives you an affiliate link. That link, of course, goes right to the corporate website so it looks just like their own site, only it’s got some ID tags at the end that signifies it’s your visitor if a sale happens.

Now, the biggest mistake you can make — and this is how I define direct affiliate marketing — is thinking you can just promote that link without building a web site first. People will just spam it on craigslist, or they will write articles and try to send the traffic right to the affiliate link.

Even at EzineArticles.com, although they allow you to redirect to an affiliate link if you own a top level domain, I still wouldn’t recommend this strategy typically.

Why?

Simply because I think having your own domain with your own copy on it allows you to do a better job of positioning the product. Positioning the product can take many different forms. It can be a review. A comparison. And so forth.

When you send someone right to the affiliate link directly, even from a top level domain, I think you lose impact.

So, if you want to do affiliate marketing the right way, I think you should invest in your own website. Not just a domain. But a website that you build out and on which you write useful, compelling content. And then send your visitors there first before they even know about any affiliate programs you are promoting.

This is a tried and true tested strategy. And one which I recommend highly.

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2 Marketing Tips That Can Supercharge Your Profits

Jun 04 2023 Published by admin under Uncategorized

Are you someone who feels that marketing is hard to do, and you need help with trying to make it work for you? Well if this true, then today’s lesson should be a real treat for you. Inside of this article, we’re going to take a look at some of the things that you could be doing to make your business success… all by using some easy marketing strategies to it for you.

In fact, let’s take a look at the first marketing strategy that you can use to get the upper hand over your competitors.

1) Analyze your competitors

Now I know I just got finished using the term “competitor”, but this step is crucial if you want to earn a lot of money in your niche. Research your rivals and competitors and see if they’re doing anything that you can use in your business for more sales and profits. Believe it or not, a lot of your competitors are smart. So the trick here is to out-smart them. The best way to do this is by playing customer.

Take a look and see how they’re marketing to you, and how often they are contacting you with their sales message. You should take it even to another level and buy another one of their products. Eventually, you will get a deeper understanding on what it is that they are doing, and you want to copy and clone the successful parts that they are doing.

Knowing what your competitors are doing is easy to do on the internet, but in the offline world, the best way to “understand” your competitors is by playing customer. If you didn’t already know, this is an excellent way to boost your sales and profits dramatically. Let’s take a look at another way to improve your sales and profits.

2) Test, test, test

You can never stop testing. Now eventually there will come a time where you’re making so much money that you can continue to roll out with a campaign without testing anymore. Once you reach this point, it’s time to roll out with more and more of your campaigns so that you can earn even more money.

How can you test and track in your business? Well, if you’re using direct response marketing, this should be fairly easy to do. If you don’t know much about direct response marketing, then now is the time to start learning about it. With direct response, you know right away whether or not your marketing efforts are working for you.

Once you know whether your ad is working for you, you want to continue to run this campaign without fail. But this is only possible if you test and track your results.

Study up on direct response marketing, and what it’s all about. Soon you will find yourself leaving the world of brand advertising, and will transition into a form of marketing that will work no matter what business you’re in.

Use these tips to have the most success with your marketing and advertising campaigns.

Good luck with using these tips have the biggest impact on your business today.

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Article Direct Marketing – How to Get Massive Traffic and Leads Via Article Marketing

Jun 03 2023 Published by admin under Uncategorized

Direct marketing through the use of articles can be a great way to provide income either in itself or to improve the market sector for your business. You can use articles to sell someone else’s product and be paid for your efforts, or you can use these articles to build up your own business through your online presence.

1. Web Content

Article direct marketing can take the form of web content. Presenting articles on a business web site keeps them fresh and interesting and helps to improve the web page ranking on the major search engines. A better page ranking means more exposure and thus, higher sales. You can purchase the web content articles that improve your web site, or you can write them yourself.

2. Article Directories

Another way to use article direct marketing in order to sell your product or service is to write articles and to submit them to article directories. These articles must be interesting and informative and can direct the reader to your web site in order to boost traffic and thus, sales. Article directories have proven to be a very effective means of marketing your online business.

3. Blog posts

Article direct marketing through the use of blog posts and articles is another way to make the internet work for you and to improve your share of the market you choose. There is always need for information about any subject you can name and the use of blog posts is an excellent way to accomplish this task.

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Direct Mail Vs Digital Media: Which Is Most Cost Effective?

Jun 02 2023 Published by admin under Uncategorized

Media selection is all about Return on Investment (ROI).

One of the least sexy mega-trends of the 21st century is the growing advertiser insistence on bottom line results, accountability and better ROI, according to Ron Geskey’s new book, “Media Planning & Buying in the 21st Century”

Let’s face it, from an ROI standpoint, some digital media have had too little scrutiny of their cost effectiveness compared to conventional media.

Let’s say that an advertiser’s objectives are 1) to generate maximum leads/sales within the budget, and 2) to simultaneously enhance the brand’s image. The advertiser sets aside a $100,000 budget to achieve these objectives. The advertiser decided to compare the projected cost effectiveness and the “branding” potential of three direct response alternatives: banner ads, paid search, and direct mail prior to committing the budget.

The advertiser’s basic question was, “how many conversions can I buy for $100,000 using 1) a combination of banners and display ads, 2) paid search, or 3) conventional direct mail (in this case a modest mailing piece in a letter sized envelope). In relation to the advertiser’s second objective of branding, which approach will likely have the most positive effect on brand equity?

Metrics/Assumptions

The advertiser’s projections of performance will depend on the metrics and assumptions utilized. This comparison primarily relies upon the Direct Marketing Association’s estimates. Following are the advertiser’s assumptions:

1. Banner/display ads are priced at an average CPM of about $6.00 for a targeted audience. According to a report from the Marketing Sherpa, click throughs average about.002 but are falling, and according to the DMA’s latest report (2010), the conversion rate among clickers averages.044.

2. CPC averages $3.79 per click, according to the DMA report, and the conversion rate averages 3.8%.

3. Since the DMA cited results based on a modest mailing piece in a letter sized envelope, direct mail would likely cost about $.75 per piece ($750 CPM), including list, postage, and the mailing piece. The DMA reported an average response rate of 3.4%.

So here is how the options compare, based a budget of $100,000:

Results

1. Banners/Ads Banners – Based on a $6.00 CPM and a.2% CTR,the banner plan generated 16.7 million impressions and about 33,000 clicks which generated almost 1500 responses at a cost per response of $68. The branding effect was rated as “fair” because, assuming adequate creative, the banner ads had an opportunity to communicate a branded message.

2. Paid Search – Based on the $100,000 budget and an average cost per click of $3.89, the CPC campaign would generage over 26,000 clicks with 1000 conversions/responses at a cost per conversion of $100, roughly 50% higher than for banners/ads. The Branding effect was rated as “poor” because there is negligible communication opportunity in a text ad. At $3.79, click cost accounted for the cost performance of paid search. (In order for paid search to be as cost effective as direct mail the CPC wouldhave to be about $.75.

3. Direct Mail – In the conventional media world, direct mail is considered to be extremely costly. In this case, however, assuming a realistic CPM of $750 to send mail a letter sized envelope/package to a highly targeted audience, direct mail would reach a little more than 133,000 recipients. At a 3.4% response rate, the direct mail package would generate 4522 responses at a cost per response of $22, about a third of the banners/ads cost and a fifth of the paid search cost per response. In terms of branding effects, the direct mail piece would also provide the greatest opportunity among these options. (Note: does not include direct mail recipients who clicked to web site.)

Summary

Based on the average metrics used in this example, direct mail was three times more cost effective than banner ads and did almost five times better than CPC (which is hurt with a $3.79 cost per click). From a branding standpoint, the internet pales creatively in relation to what can be done in direct mail (which also generates website traffic). As some of the sparkle wears off digital media, cost effectiveness and ROI will become a bigger and bigger issue.

This example once again demonstrates that media decisions should not be made without proper due diligence and a built in bias for digital media. Planners should forecast results based on the best metrics and assumptions available.

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Inspiration For Direct Mail Advertising, Marketing and Promotional Ideas

Jun 01 2023 Published by admin under Uncategorized

With the recession biting deep, advertising and marketing budgets are being asked to produce more for less and creative professionals are wracking their brains to come up with new ideas to make business-to-business marketing efforts hit home. The $64,000 question is, “Where do we look for inspiration to produce a successful direct mail campaign on a reduced budget?”

The answer is not easy as there are so many different things to be considered but there are certain things that are given in this instance. The product or mailer that is chosen for the direct marketing campaign must be relatively inexpensive to produce. The product must be innovative to capture your customer’s attention. It must have impact to grab your customer’s attention. It must be versatile inasmuch as it can be made to fit your advertising or marketing message and it must be suitable for custom printing so that it is a totally unique, bespoke product.

With those guidelines firmly in place there is one product area that can offer inspiration, namely, pop-up and interactive mailers made in paper and card. There are specialist suppliers – mainly printers with specialist cardboard engineering skills – who offer many creative, innovative, new and fresh direct marketing ideas throughout their ranges of promotional pop-up products.

Direct Mail Ideas added to Paper Ideas make winning Direct Marketing Campaigns

Most manufacturers’ selections of promotional pop-up and interactive products will set a creative mind buzzing with exciting advertising ideas. The high impact characteristics and vitality of the automatic pop up products alone are enough to prompt the creative juices to flow. For instance, all automatic pop-up marketing products jump to life as soon as your customer opens the pack. The very action gives life to an abundance of creative advertising ideas and suggestions such as growth, life, fun, surprise, bounce, vitality, energy and action for example. A number of suppliers also suggest ways to add longevity and fun to automatic pop-ups by adding fun extras such as wobbly die-cuts or turning the automatic pop-up into a penholder.

Unique, Creative Marketing Ideas

Translating unique and innovative marketing ideas into a direct mail campaign is quite definitely an art and promotional pop up products will help to transform creative marketing ideas into reality. The marketing professional’s imaginative ideas and use of simple paper and cardboard engineering techniques is the key to making a unique marketing product. Coupling a creative idea to the movement in the pop up product can provide the key to the creation of a highly individual piece of promotional marketing. From there onwards, the road to a successful promotional marketing campaign is straightforward.

Whitney Woods is a leading manufacturer of pop-up and interactive products for advertising and marketing.

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